Our story

A piece of Rio,
built in Australia.

From an 11-year-old in Brazil with a passion for nails — to pharmacies across Australia. This is the Daline journey.

More than 20 years of caring for natural nails.

My journey began at age 11 in Brazil. What started as a passion became a lifelong career — and eventually, a mission to create a product that truly cared for the nail itself.

2015

A dream bigger than borders.

I left Brazil and moved to Australia in search of a better future, and began working as a nail technician.

started life from zero
2017

Building Daline Nails from home.

What started in a small rented room grew into my own nail salon on Sydney's Northern Beaches.

First customers
2018

When everything changed.

Severe dermatitis from artificial nail chemicals led me to start creating the Magic Pen®.

Needed to stop...
2019

A small brand with a big heart.

I personally packed and delivered orders — some by bicycle during lockdowns.

Building my shop - Dee Why
2020

First Priceline Pharmacy.

Magic Pen launched into Australian pharmacies as a daily nail cream with fast-absorption technology.

Covid - 2020
2021

Available nationwide.

From Warringah Mall to markets in Manly and Kirribilli, more people discovered the Magic Pen.

Market - Manly Beach
2024

Awarded & loved.

Recognised at the Australian Small Business Champion Awards and Local Business Awards.

5 stars on Google
Today

My mission.

To inspire people to care for their natural nails and feel confident without needing to hide nail damage.

Start your journey today!

“My goal was simple: create a daily nail treatment that focused on improving nail health — not simply covering nail problems.”

Daline Paulo · Founder of Daline Nails
See the journey in pictures

Explore our photo gallery.