Our story

A piece of Rio,
built in Australia.

From an 11-year-old in Brazil with a passion for nails — to pharmacies across Australia. This is the Daline journey.

More than 20 years of caring for natural nails.

My journey began at age 11 in Brazil. What started as a passion became a lifelong career — and eventually, a mission to create a product that truly cared for the nail itself.

2015

A dream bigger than borders.

I left Brazil and moved to Australia in search of a better future, and began working as a nail technician.

Daline standing with a luggage cart at an airport, about to move to Australia.
started life from zero
2017

Building Daline Nails from home.

What started in a small rented room grew into my own nail salon on Sydney's Northern Beaches.

A small home nail treatment corner with a pink chair, a reclining salon chair and nail tools on a trolley.
First customers
2018

When everything changed.

Severe dermatitis from artificial nail chemicals led me to start creating the Magic Pen®.

Close-up of a palm showing dry, cracked and peeling skin from severe dermatitis.
Needed to stop...
2019

A small brand with a big heart.

I personally packed and delivered orders — some by bicycle during lockdowns.

Daline on a ladder painting a salon wall blue, from an Instagram post captioned 'How to build a beauty salon and save money!'
Building my shop - Dee Why
2020

First Priceline Pharmacy.

Magic Pen launched into Australian pharmacies as a daily nail cream with fast-absorption technology.

Daline smiling outside a Priceline Pharmacy store holding a Magic Pen, with balloons for the launch.
Covid - 2020
2021

Available nationwide.

From Warringah Mall to markets in Manly and Kirribilli, more people discovered the Magic Pen.

Daline at an outdoor market stall selling Magic Pen, with a 'Shop Local' graphic overlay.
Market - Manly Beach
2024

Awarded & loved.

Recognised at the Australian Small Business Champion Awards and Local Business Awards.

Daline in a red gown on the red carpet beside the Australian Small Business Champion Awards trophy.
5 stars on Google
Today

My mission.

To inspire people to care for their natural nails and feel confident without needing to hide nail damage.

Close-up portrait of Daline smiling, hands framing her face, showcasing her natural nails.
Start your journey today!

“My goal was simple: create a daily nail treatment that focused on improving nail health — not simply covering nail problems.”

Daline Paulo · Founder of Daline Nails
See the journey in pictures

Explore our photo gallery.